Finding Your Next Home-on Facebook?
In an interesting turn, Facebook is jumping into the residential real estate game. They have created an ad platform that will use search filters set up by prospective buyers on a broker’s website to feed relevant listings from that broker’s inventory to the client’s Facebook and/or Instagram pages.
According to Facebook’s real estate and financial services chief, Keith Watts, “Real estate is an area we’re betting big on.” Read full article here.
If you were to buy (or sell) a home, is this something you think would be helpful, or too invasive? Do you use social media to identify and make purchase currently? Has Facebook gone too far and you miss the days when your feed was filled with pictures of your friend’s dinners?! Or are you asking yourself, “What’s Facebook?” Share your thoughts with us at info940@Fairwaymc.com