Recently, we polled agents on whether or not they thought a letter from the buyer to the seller worked to help close the deal. The majority of respondents, 70%, said Yes, versus 30% who answered No. Thanks to all who participated, and to those who provided interesting feedback, below.
Yes, a buyer’s letter to the seller can work:
– Because it personalizes an otherwise blind decision. Seller’s want to know who is going to be taking care of their home going forward.
– Absolutely! I actually got an offer accepted that was a lower offer because of the letter. It’s personal and touches the seller.
– It allows the buyer to connect with the seller. This has helped my buyers numerous times.
– A carefully worded, not overly sentimental letter describing the reasons why they’re offering on this property can help…but no photos!
No, a letter is not helpful:
– Terms and dollar amount are what the seller is looking at.
– Sellers are more concerned with the strength of the offer. Moreover, the buyer’s agent doesn’t always pass the letter along as they often violate Fair Housing laws.
– Most sellers just want a clean, quick sale from a buyer that is pre-qualified and approved. The seller obviously knows they love the house or they wouldn’t be making an offer.
– I’ve seen it help and not.