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Closing the Deal: Letter or No Letter?
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Recently, we polled agents on whether or not they thought a letter from the buyer to the seller worked to help close the deal. The majority of respondents, 70%, said Yes, versus 30% who answered No. Thanks to all who participated, and to those who provided interesting feedback, below.


Yes, a buyer’s letter to the seller can work:

– Because it personalizes an otherwise blind decision. Seller’s want to know who is going to be taking care of their home going forward.

– Absolutely! I actually got an offer accepted that was a lower offer because of the letter. It’s personal and touches the seller.

– It allows the buyer to connect with the seller. This has helped my buyers numerous times.

– A carefully worded, not overly sentimental letter describing the reasons why they’re offering on this property can help…but no photos!


No, a letter is not helpful:

– Terms and dollar amount are what the seller is looking at.

– Sellers are more concerned with the strength of the offer.  Moreover, the buyer’s agent doesn’t always pass the letter along as they often violate Fair Housing laws.

– Most sellers just want a clean, quick sale from a buyer that is pre-qualified and approved. The seller obviously knows they love the house or they wouldn’t be making an offer.

– I’ve seen it help and not.


Whether your buyer presents a letter to the seller or not, please make sure they present a solid pre-approval along with their offer! Click here to get pre-approved today!

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