In the digital age, online review platforms are typically the first place consumers go to seek a credible loan officer or real estate agent. Therefore it is important for loan officers and agents alike to incorporate a process for requesting new reviews into their to-do lists and to make it a top priority with every client.
5 Tips to Increase Your Online Reviews
1. Discuss the importance of your reviews.
The best way to prime new clients to leave you an online review after the transaction is to make it an expectation from the beginning. Upon first meeting a new client, send them your past reviews to prove you are credible in your industry. Mention the importance of online reviews to your business throughout your experience with each buyer. When your buyer is most satisfied and you are ready to request a review, they will be much more likely to follow through if they’ve been expecting it from the start.
2. Don’t leave it all to automation
While automation makes our lives much easier, it is important to remember that consumers still seek a personal touch. If you are using your CRM to automatically ask for client reviews, be sure to follow up with a phone call, text or in person conversation – or even better – all three! Your personal touch will be a helpful reminder, and they will be happy to do so if they understand how important it is for your business.
3. Timing is key.
Your timing is critical when asking clients to leave you online reviews. If you wait until after the transaction has closed, you’re probably too late. After closing, clients are busy with packing, moving, unpacking and furnishing their new home. Your emails will become lost in the shuffle and become burdensome.
Instead, ask for a review when your client is most satisfied in the transaction – like when you’ve just given them great news, at clear to close, or prior to the closing. If your borrower has verbally agreed to leave a review, be sure to send them the website/s where they can review with simple, easy to follow instructions. Make the review process as seamless as possible for them.
4. Share your reviews across all platforms
What good are your positive reviews if no one reads them but you? Make your reviews the first thing a potential client will come across when researching you. Adding a link to your email signature, social media posts and a new tab on your website are great ways to get your reviews in front of others.
In addition, you will want to ensure that clients can review you on all platforms. A few websites where you can create a free profile to get reviews are:
- Google My Business
- Lending Tree
Whether you are using one or all of these platforms, you should still utilize the opportunity to create a free profile in case a client ever wants to review you there. You never know where someone may find you, so take advantage of all the tools available to you.
5. Be consistent
Review consistency is a big factor in your online reputation. If a potential borrower sees you have not received a new review in several years, they may be confused and unsure if you are still in the business. Don’t go through long droughts without requesting reviews – make it a part of the loan process for every borrower. This will help clients better understand your business and why they should work with you.
By taking these five factors into consideration and even implementing one or two, you should see an improvement in the number of online reviews you receive. If this has been consistent struggle for you, someone on our team is always happy to help. Send us an email at firstname.lastname@example.org if you have any questions!